The Modi Effect: Inside Narendra Modi’s campaign to transform India_Price, Lance_Paperback_368
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How did a chai wallah who sold tea on trains as a boy become Prime Minister of India On May 16 2014 Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world having fought a campaign unlike any before Political parties in Britain Australia and North America pride themselves on the sophistication of their election strategies but Modis campaign was a masterclass in modern electioneering His team created an election machine that broke new ground in the use of social media the Internet mobile phones and digital technologies Modi took part in thousands of public events but in such a vast country it was impossible to visit every town and village The solution A virtual Modi a lifesize 3D hologram beamed to parts he could not reach in person These pioneering techniques brought millions of young people to the ballot box the holy grail of election strategists everywhere as Modi trounced the governing Congress Party led by the Gandhi dynasty Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers With complete freedom to tell it as he finds it he details Modis rise to power the extraordinary election victory and its aftermath The Modi Effect Inside Narendra Modis campaign to transform India lifts the lid on a whole new box of tricks where messagemanagement and IT wizardry combined to create a votewinning colossus of awesome potency
Product Information
General Information
Brand Hachette India
Manufacturer Manipal Technologies Ltd
Manufacturer Address

Manipal Technologies Ltd
Plot NO.2A, Shivalli Industrial Area, Plot NO.2A, Shivalli Industrial Area, Manipal, Udupi, KARNATAKA - 576104

Manufacturer Email vinay.philip@manipalgroup.info
Manufacturer Website https://www.manipaltechnologies.com
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Country of Origin India
Product Details
Binding Paperback
ISBN 10 Or 13 1473610915
Language English
Number Of Pages 368
Usage Details
Publication Year 2016
Publisher Hachette UK
Publishing Month 03
Primary Author Name Price Lance
Item Dimensions
Height 1 centimeter
Length 20.32 centimeter
Width 12.7 centimeter
Net Weight 0.23 kilogram
Article ID: RVXKCEARXH
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