A thoughtprovoking look at the technology that is changing the world of business and the benefits pitfalls and challenges for society as a whole Kenneth I Chenault former chief executive officer American Express CompanyThroughout the twentieth century technology and economics drove a dominant logic bigger was almost always better It was smart to scale up to take advantage of classic economies of scaleBut in the unscaled economy size and scale have become a liability Todays most successful companies Uber Airbnb Amazon Salesforce have defied the traditional economies of scale approach by renting scale instead of spending vast amounts of money building it And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment enabling them to grow big without the bloat of giant organisationsIn Unscaled Hemant Taneja convincingly shows how the unscaled economy is remaking massive deeplyrooted industries and opening up fantastic possibilities for entrepreneurs imaginative companies and resourceful individuals Beyond that it can be the model for solving some of the worlds greatest problems including climate change and soaring healthcare costs potentially reversing many of the ills brought on by mass industrializationThe unscale wave has only just started To succeed in business today companies CEOs and leaders everywhere must unlearn what they have been taught they must embrace an unscaled mindset