Hoopa feeding pillow ( 2-in-1) is most unique feeding pillow. It is the only reclined pillow for infant - age group "newborn upto 4 months". This is the period when infant is always in reclining position and cannot be fed through flat horizontal pillows. HFP supports the delicate body of newborn including neck, head, spine, hands and legs. Ergonomically designed contours provide best position to newborn for feeding and carrying. Protects infant from jerks during feeding and lifting. Feeding pillow is not latched to moms body and thus it can be adjusted to match moms height and physio. WHO recommends that infant must be in reclined position at feeding. 100% washable and anti-microbial prevents contagious disease from approaching infant. Prevents flat head syndrome because of a contoured head position. Convenient and safe how to use rest your baby at centre of Hoopa feeding pillow HFP. Then hold Hoopa, in any comfortable manner, in your arms. Your newborn is safe within Hoopa. Hoopa cushion is the simplest way to feed at any reclined angle, lift, hold, and carry newborn infants while eliminating all jerks and associated risks. Why use Hoopa feeding pillow. I. Infant’s head requires a firm support because necks muscles aren’t strong enough to hold babies head in position. Mothers experience anxiety and many efforts when feeding newborn because they have to create different postures over long hours. Hoopa removes the risks involved in holding and lifting an infant. When baby is lifted alongwith Hoopa cushion, the ergonomically designed Hoopa holds the neck and head of baby safely in proper position. Hoopa cushion can be held from anywhere but the neck and delicate body of newborn will be brilliantly supported by the specially designed contours of Hoopa ii. Traditionally, infant’s body is tightly wrapped in a cloth and this is called as swaddling. Tight cloth wrapping is a prison-like experience for infant and it greatly discomforts.