Phthalate, toluene and formaldehyde free formula. About manic panic - it all began in 1977 when two bronx born sisters tish and snooky, at the time singers in the original blondie line-up, added some extra ambition to their rock n roll lifestyle. They gathered up some of their clothing designs and with a 500 loan from their mom and opened americas very first punk-style boutique on n. Y. C. S infamous st. Marks place. Mom coined the name manic panic as her two daughters rocked by night and became business proprietors by day. New york had never seen anything as cool as manic panic. The store catered to the punk rock and alternative crowd with hipsters coming from all over the world to shop, see and be seen there. The original manic panic boutique became an icon of first generation punk. Tish and snooky introduced their customers to manic panic hair dyes in every colour of the rainbow with matching wild colours for lips,nails,eyes. Manic panic hair colour and cosmetics popularity soared in the late 80s and the sisters began distributing their line on a small scale right out of the little store. The same people who laughed at the manic panic look in the 70s began clamouring for it in the 90s as tish and snooky watched their hair dye worn proudly by high fashion models and celebrities of all kinds. Suddenly manic panic exploded in the magazines, television, major motion pictures adios tiny shop, hello huge warehouse. Tish and snooky s manic panic n. Y. C. Remains the leader in counter culture hair colour and cosmetics. We see manic panic hair colour on celebrities and on people of all ages, from all walks of life. Today people are conscious about their environment and the products they use. Tish and snooky s world famous hair colour is vegan and received an award from the folks at peta. The entire manic panic line is cruelty-free.