Basic has never been this good

Prepare to be inspired. The ?7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

* This Sony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Newly developed 33?MP full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the ?7 IV's new 33.0 megapixel2 Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Flagship-level image processing with BIONZ XR

The ?7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Enhanced resolution and colour

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Low noise

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Wide dynamic range

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Quickly set the visual mood with ten Creative Look presets

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies, and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

10-bit HEIF still-image format for smooth gradations

Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

5-axis optical image stabilisation

Up to 5.5-step shutter-speed compensation from the in-body stabilisation unit

The ?7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0?MP image sensor.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Sony's flash units coordinate with the camera's face-detection system

Sony's latest flash units communicate fully with the ?7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white-balance synchronisation and P-TTL metering, at up to the "Hi" level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

External control of flash units

For greater convenience during shoots, compatible flash and radio wireless commander units connected to the ?7 IV can now be controlled directly from the camera interface.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy, and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 7597 phase-detection AF points.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

10-frames-per-second continuous shooting with fast buffer release

Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10 fps with AF/AE tracking, thanks to the ?7 IV's high-capacity buffer memory, speedy BIONZ XR processor, and improved memory card writing speed.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Sony's smart AI-based Real-time Tracking

Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Pet photos made easy

Fast, accurate focus for difficult animal shots

By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Real-time Eye AF for birds

Bird-eye detection supported for both still shots and movies

For the first time in the ? series, bird-eye detection is available in movies as well as still shots—simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

* This ony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

4K 60p movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the ?7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

7K oversampling for beautifully expressive, richly detailed images

When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Next-level image quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing, and compositing.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

All-Intra encoding supported in addition to Long GOP

All-Intra recording encodes every frame independently, at bitrates of up to 600 Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Superior quality and smaller file sizes with XAVC HS

The XAVC HS recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Choose your look, for more expressive movies

Support for S-Cinetone, Creative Look and S-Log3

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.

* This ony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

New Breathing Compensation

The ?7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony's E-mount lenses. By minimising the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results—for new creative possibilities from a diverse range of Sony's E-mount lenses.

* This ony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

Focus Map to visualise depth of field

Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualise depth of field when you're shooting. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.

* This ony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

AF Assist supports focus transitions when using AF

Inherited from the Cinema Line FX6, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Focus fine-tuning for true creative freedom

Fine-tuned focus features, also used in higher-end models like the ?1 and the ?7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customisable subject tracking sensitivity.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

High-performance 'Active Mode' image stabilisation

Reliable support for handheld movie shooting

Active Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors, and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the ?7 IV's compact size and mobility.

* This ony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

Advantages of Sony's lenses for video shooting

Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.

* This ony Alpha 7M4 Mirrorless Camera video is for illustration purpose only.

Beautiful imagery with better image stabilisation

Because the ?7 IV records gyro and lens data as metadata, you can use Catalyst Browse/Prepare software to further smooth camera shake and make adjustments to image stabilisation, even after shooting.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Digital audio interface for excellent sound quality

The Multi Interface (MI) Shoe enables cable-less connection, directly transferring the digital audio signal for high-quality sound without degradation, while also supplying power and eliminating concerns about mic batteries.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Integrated microphone wind noise reduction

Using newly developed signal-processing technology, when wind-noise reduction is set to "Auto" and wind noise is detected, the noise will be greatly reduced without affecting other sounds.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Instantly turn your ?7 IV into a web camera

All it takes is a USB connection to turn the full-frame ?7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select "Live Stream (USB Streaming)", and you're set.

4K / Full HD Live

The ?7 IV supports UVC (USB Video Class) / UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Quick and easy setup for live streaming

The ?7 IV makes live streaming easy. When you connect to a computer via USB, the USB function selection menu will pop up on the camera display. Simply select "Live Stream (USB Streaming)" and you'll switch to that mode immediately, without needing any advance setup.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Changeable lenses expand your expressive options during live streaming

With more than 60 Sony original E-mount lenses, from wide to telephoto focal lengths, plus premium and specialist creative lenses, there are near-limitless expressive choices for your streaming or sharing.

* This Sony Alpha 7M4 Mirrorless Camera image is for illustration purpose only. Actual image may vary.

Soft Skin Effect

The ?7 IV's built-in Soft Skin Effect makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. This feature is available for still shots, movies and live streaming.

* This Sony Alpha 7M4 Mirrorless Camera image is for illus