VHV SERUM - Vit. C (3-O-Ethyl Ascorbic) + Hyaluronic + Vit. E A glow boosting serum packaged with the goodness of Vitamin C, Hyaluronic Acid, Vitamin E & Aloe Barbadensis Extracts. WHAT IT IS? Never run low on glow with Ertheveda’s Vitamin C Glow Face Serum. Antioxidant rich Vitamin C Glow Face Serum seeps deep into the skin what you get is an unmissable glowing, healthy radiance. Add Ertheveda’s VHV Serum to your daily skincare routine for a youthful, ever lasting glow. Get ready to score 10/10 on the glow meter with the skin contender Vitamin C. We have bottled this powerhouse of an ingredient for it’s skin brightening radiance properties, Vitamin C is great at imparting glow, treating dark spots & evening out skin tone. PRODUCT FEATURES : 2022 is buzzing with this skincare term! It’s taking over conversations and Google searches by storm. That term is hyaluronic acid or HA. Yes, we’re sure you’ve seen it as a star ingredient in several skincare products, but how much do you know about this super humectant? Read on. Made with stabilised Vitamin C derivative “Ethyl Ascorbic Acid” that has 86% pure Vitamin C content, that is much higher than 40-50% content present in other Vitamin C derivatives. For brighter skin complexion, layer it with Hyaluronic Acid, which lessens the production of melanin, reduces dark spots, brightens skin complexion & fades hyperpigmentation. KEY HIGHLIGHTS : 1. ✔ FRAGRANCE FREE 2. ✔ SILICONE FREE 3. ✔ SPOT REMOVER 4. ✔ PARABEN FREE 5. ✔ SULPHATE FREE 6. ✔ SKIN POLISHER 7. ✔ VEGAN 8. ✔ FDA APPROVED KEY INGREDIENTS : 1. VITAMIN C (ETHYL ASCORBIC) Vitamin C is a proven skin-brightener and antioxidant for decades. It boosts collagen formation and effectively targets visible signs of ageing, giving skin the much-needed glow. The effectiveness of Vitamin C majorly depends upon the concentration of pure Vitamin C delivered to your deeper layer of skin. If a serum delivers 8-10 % of pure Vitamin C right into the dermis, it works like a magic wand. However, Vitamin C is highly unstable in its purest form (L-Ascorbic Acid) and loses its efficacy when exposed to air or light. 2. HYALURONIC ACID Hyaluronic acid is an important substance that can help delay the signs of aging. Consuming supplements daily can help soften the appearance of fine lines and wrinkles by increasing the moisture content of the skin. 3. ALOE BARBADENSIS EXTRACT Aloe Barbadensis, or Aloe Vera, is a succulent plant which offers many benefits and is suited for all skin types, especially dry, damaged, broken, sensitive and irritated skin. It offers antiinflammatory, antimicrobial, antioxidant, humectant, and soothing, anti-itch qualities for skin. 4. VITAMIN E Vitamin E oil can be used on your face as an overnight anti-aging treatment. Since vitamin E has a thick consistency, it’s best to apply it before bed so that it can fully absorb. If applied in the morning, you may have difficulty putting makeup or serums on top of it. Typically, you can apply a serum containing vitamin E as an all-over treatment on your face. This is different than using vitamin E to spot-treat a blemish, using a beauty treatment mask for a brief period of time, or taking an oral supplement that contains vitamin E. BENEFITS : 1. Brightens & Tones Sun Damaged Skin 2. Evens out dull skin 3. Reduces dark spots 4. Brightens Skin Complexion 5. Fades Hyperpigmentation HOW TO USE : • Apply 2-3 drops after cleansing and hydrating with Ertheveda's Niacinamide & Hyaluronic Acid Foam Face Wash in the morning (AM) and evening (PM). You can spread it all over your face with a gentle circular motion. • Wait for 1-2 minutes for the VHV Serum to penetrate your skin’s deeper layers before going in with your other serums or moisturisers. • Since it lessens the production of melanin, the skin should always be protected with our Moisturize Me Moisturiser, packed with Sunscreen & Moisturiser to avoid a sunburn. • Although this serum is proven to show effect in 4-5 weeks for full benefits, we recommend to use it religiously for 2-3 months daily. Since it is also a preventive serum, keep using it to avoid new dark patches.