Turmeric Powder has been made with love in India using the 4-step advantage process to ensure that only a high-quality product reaches your kitchen. With a network of over 10000+ farmers, Fire Masala sources raw turmeric directly from the farmers. The raw turmeric is carefully selected by experts which are then traditionally sun-dried and thoroughly cleaned to get a turmeric powder that is perfectly balanced in colour and taste. The automated packaging and processing with zero human intervention ensures purity in every pack. With no added flavours and colours, Fire Masala Turmeric Powder is naturally golden in colour. It is so potent that even a small quantity enhances the colour and flavour of the dish. So, just add a pinch of this turmeric powder to bring alive the vibrant colour and authentic taste of your dish! About Fire Masala: Fire Masala stands for purity, expert sourcing and quality and believes in giving you nothing but the best. Hence the ingredients are carefully hand-picked and processed with the same love and care with which you prepare your food. Fire Masala has a wide range of products - atta, ghee, salt, spices and instant mixes. To lock in the freshness and nutritional quality of the products, Fire Masala uses world class packaging technology to retain the flavour and high quality About ITC ITC is one of India’s foremost companies with its presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers, Agri & IT Businesses. ITC Brands are designed and customized to delight diverse tastes, needs and lifestyles. With quality and innovation at the core along with contemporary packaging, customer insights and a formidable nationwide distribution network, ITC has been delighting millions of households every day since 1910. A brand that is made in India, for the world