O3+ Derma Cult 100% Bakuchiol Serum is a naturally-derived retinol alternative serum that helps smooth fine lines and even out the skin tone while sealing in hydration. It also helps reduce dullness, dryness, pigmentation, and fine lines. Bakuchiol is a plant extract that has been used in Chinese and Indian restorative medicine for years. As per the experts, it is an antioxidant found in the seeds and leaves of the plant Psoralea Corylifolia. A plant-derived retinol alternative (Bakuchiol) is also a great option for people who shop Vegan. This Bakuchiol Serum enhances skin's glow and removes impurities from the deepest layers of skin. Contraindications: Ingredients to avoid while using Bakuchiol? Glycolic acid can degrade Bakuchiol's formulation. If you are using Glycolic acid, avoid using these two together. Note: Bakuchiol is a 100% plant-driven ingredient and structurally different from retinol(Vitamin A), but bakuchiol is much gentler on the skin than retinol and does not irritate. Bakuchiol is not a vitamin A derivative and hence not as irritating as that ingredient. As per the survey conducted by International Beauty Academy 91% experienced reduced signs of ageing 88% experienced reduced fine lines 90% experienced even skin tone How to use: Cleanse your skin thoroughly with a face wash or cleanser Apply the serum after drying the skin and before using moisturizer. You can use this product generously on the face, neck, and body. If using it for the first time do not forget to run a quick patch test. To get the maximum benefits from this, Keep it in a cool and dry place.