An attractive smile cannot be achieved without proper oral care. 1 in 3 adults experience tooth sensitivity while only a few act on it. Tooth sensitivity is among the most common causes of toothache. The pain of tooth sensitivity is usually sharp, sudden and shooting. Tooth sensitivity occurs when the layer of a tooth underneath the enamel called the dentin or the layer covering the root called cementum is exposed along the gum line due to receding gums. The exposed areas respond to hot and cold, and sometimes to sweet and spicy foods, and triggers pain. Specially formulated for sensitive teeth, Pearldew Sensitive Toothpaste soothes the nerve ends and builds a protective shield providing relief from sensitivity. It also helps prevent some of the root causes of sensitivity and provides long hours of oral protection. Say goodbye to bleeding gums, bad breath & stained teeth with Pearldew Sensitive Toothpaste which is enriched with Sodium Monoflurophosphate. This toothpaste strengthens the enamel, protects against cavities, promotes good oral care and works from the first use. It is designed to fight decay and plaque and helps to kill 99% germs and bacteria which is the main cause of damage to the teeth and gums.