Why Organic MattersNatural Organic cotton is made from completely natural seeds and helps to avoid coming in contact with any chemicals and toxic pesticides. It also reduces the exposure to hazardous insecticides and pesticides, especially for the delicate baby skin.Skin-friendly Organic Cotton is softer, gentle, hypoallergenic and lasts for a long time, helping all Theoni moms to save money and give their babies the very bestDurable and resilient No strong chemicals are used which weaken the fiber and thus Organic cotton is a strong and resilient material making it last longer, be more durable, and look great too.No heavy metals Investing in Theoni's organic cotton products you get low impact, water-based inks and,or pigments with no heavy metals in comparison to heavy metal containing Pigments in regular cotton.Keeping your little one tightly snuggled, while still comfortable, is what our swaddles offer The cute and beautiful printed cotton muslin swaddles are a customer favourite with our lightweight fabric perfect for your baby’s snuggling and cuddling. No matter what the time or place, these swaddles are super soft and can be used to wrap your baby up in an organic cotton muslin heaven. Gift your baby eco friendly sleep for longer periods and also help to soothe them when they’re over-stimulated with our Swaddles.