This guess paper is meticulously designed to assist students pursuing the Master of Business Administration – Marketing Management (MBAMM) program at Indira Gandhi National Open University (IGNOU) in preparing for MMPC 020: Business Ethics and CSR (Corporate Social Responsibility). This resource provides a focused approach to exam readiness, highlighting key ethical and CSR concepts and their direct relevance to marketing practices, consumer relations, and building a sustainable brand image.

This IGNOU study aid is carefully structured, focusing on the core elements of the MMPC 020 course within the MBAMM program. It serves as an invaluable tool for students seeking a concise yet thorough review of the subject matter, emphasizing the application of ethical and CSR principles in marketing contexts.

Key Features:

• Concise and targeted content precisely aligned with the IGNOU MMPC 020 syllabus.


• Clearly presented key ethical and CSR concepts, including ethical decision-making frameworks, corporate governance, stakeholder engagement, sustainability, and social responsibility initiatives.


• Emphasis on how these concepts apply to marketing activities, such as ethical advertising and promotion, responsible product development, sustainable marketing practices, and building trust with consumers.


• Discussion of topics relevant to marketing ethics and CSR, such as green marketing, cause-related marketing, ethical sourcing, and the impact of marketing on society.


• Question bank covering important topics, with a strong focus on exam-oriented questions and practical ethical and CSR scenarios relevant to marketing.

Why Choose This Book:

This guess paper offers a significant advantage for IGNOU MBAMM students by providing a highly focused and efficient approach to exam preparation for this crucial course. It saves valuable study time by concentrating on the most relevant information, question types, and practical ethical and CSR applications within the field of marketing. This targeted approach allows students to quickly reinforce essential ethical and CSR concepts and understand their practical application within the marketing domain, leading to improved exam performance and fostering a strong ethical compass in their marketing careers.

This guess paper is an indispensable resource for students seeking efficient and effective exam preparation for the MMPC 020 Business Ethics and CSR course within the IGNOU MBAMM program. It’s designed to maximize learning and practical application in minimal time, providing a solid foundation for building ethical and socially responsible marketing strategies.

Key Benefits:

• Reinforced understanding of core ethical and CSR concepts and their relevance to marketing.


• Enhanced exam preparedness and confidence, particularly within the context of applying ethical and CSR principles to marketing scenarios and challenges.


• Efficient use of study time, focusing on key areas and practical applications directly relevant to effective and responsible marketing practices.

Highlights:

This book includes a comprehensive question bank featuring the most important questions, previous years' important questions, and relevant ethical and CSR scenarios, providing students with ample practice opportunities. This IGNOU book comprises 50-60 pages of guess paper for smart learning, printed on high-quality 80 GSM white paper for optimal readability and durability.

This IGNOU MMPC 020 Business Ethics and CSR guess paper is a valuable resource for all MBAMM students aiming for success in their examinations and future marketing careers committed to ethical and socially responsible practices.