The MMPM 007 Integrated Marketing Communication Guess Paper Base Book is designed specifically for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM) program at IGNOU. This book spans 50-60 pages, offering a focused, exam-oriented approach to Integrated Marketing Communication (IMC). The book covers essential IMC topics, including advertising, public relations, sales promotion, digital marketing, direct marketing, and how these elements work together to create a cohesive marketing strategy. Additionally, the book includes a question bank, most important questions, and previous years' questions, making it a comprehensive tool for effective exam preparation. Printed on 80 GSM white paper, the book is both durable and easy to read, designed for long, productive study sessions.

Integrated Marketing Communication (MMPM 007) is an essential subject for PGDIMM students, focusing on the strategy of coordinating various communication channels to deliver a consistent brand message. This book makes the concepts of IMC accessible and understandable, while offering practical insights into how businesses use communication tools to reach and engage their target audience. Designed specifically for PGDIMM students, this book aligns with the exam syllabus, helping students focus on key concepts and improve their exam performance.

Key Features:

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  Comprehensive Coverage: 50-60 pages focused on crucial aspects of Integrated Marketing Communication (IMC).

  
  
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  Previous Year Questions: Includes important questions from past exams to help you prepare effectively.

  
  
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  Smart Learning: Focused content that emphasizes key exam-related topics for efficient learning.

  
  
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  Clear and Concise: Easy-to-read, structured format for better comprehension.

  
  
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  High-Quality Paper: Printed on 80 GSM white paper, ensuring durability and clarity.

  
  

Why Choose This Book?

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  Specifically designed for IGNOU students pursuing the PGDIMM program, the book focuses on the most important aspects of Integrated Marketing Communication (IMC).



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  Includes a question bank, previous years’ questions, and most important questions, ensuring thorough preparation for exams.



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  Structured and clear content that breaks down complex IMC concepts into easily understandable sections.

  
  
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  The 80 GSM white paper provides a durable and comfortable reading experience during long study sessions.

Key Benefits:

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  Efficient Exam Preparation: By practicing with previous years’ questions and focusing on important topics, students are better prepared for their exams.

  
  
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  Simplified Learning: Breaks down complex IMC topics into easy-to-understand sections, helping students grasp key concepts.

  
  
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  Improved Confidence: Students gain confidence by focusing on important questions and question banks, boosting their chances of exam success.

  
  
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  Time-Saving: The book’s 50-60 pages cover all critical topics without overwhelming the student with unnecessary information.

  
  

Highlight

This book includes a Question Bank, Most Important Questions, and Previous Years’ Important Questions, ensuring students are well-prepared for their exams.

Details

The MMPM 007 Integrated Marketing Communication Guess Paper Book is a 50-60 page study guide printed on 80 GSM white paper, designed specifically for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM) program at IGNOU. It covers essential topics in Integrated Marketing Communication, offering a focused and efficient study tool for exam preparation.