Early stage investor Bhaskar Majumdar reveals why it is critical for entrepreneurs to have an everything started as nothing attitude to innovate and create value. Bhaskar gives a masterclass on how to plan build sustain and grow a start up and stay miles ahead of competition with the everything started as nothing mantra. This book is an account of what works and what does not in the Indian start up ecosystem from someone who has had a front row seat as the ecosystem emerged to become the third largest in the world. Leveraging real anecdotes and stories from entrepreneurial ventures across a vast spectrum including the technology sector agri and small scale businesses manufacturing as well as the social sector in India Bhaskar highlights the emergence of winning scalable businesses in today s ruthless marketplace. The business entrepreneurs featured have succeeded by focussing on solving unique country specific problems rather than aping successes from other markets. Apart from his own experience of the start up world Bhaskar also shares stories of Abhinay Choudhari co founder of Big Basket Amod Malviya co founder of udaan fastest Indian unicorn celebrity chef and entrepreneur Sanjeev Kapoor Phanindra Sama co founder of redBus Anand Deshpande Founder and CEO of Persistent Systems Rajesh Jain India s first Internet billionaire among others. This book is for those who seek to create everything from nothing .