Disclaimershroff publishers do not endorse the preview pages of kindle linked to our isbns. All indian reprints of oreilly are printed in grayscalewere building more products today than ever before, but most of them failnot because we cant complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. Thats the promise of running lean.In this inspiring book, ash maurya takes you through an exacting strategy for achieving product market fit for your fledgling venture. Youll learn ideas and concepts from several innovative methodologies, including the lean startup, business model design, design thinking, and jobstobedone. This new edition introduces the continuous innovation framework and follows one entrepreneurs journey from initial vision to a business model that works.Deconstruct your idea using a onepage lean canvasstresstest your idea for desirability, viability, and feasibilitydefine key milestones charted on a traction roadmapmaximize your teams efforts for speed, learning, and focusprioritize the right actions at the right timelearn how to conduct effective customer interviewsengage your customers throughout the development cyclecontinually test your product with smaller, faster iterationsfind a repeatable and scalable business model