All indian reprints of oreilly are printed in grayscale. To make sense of the world were always trying to place things in context whether our environment is physical culturalor something else altogether. Now that we live among digital alwaysnetworked products appsand places context is more complicated than everstarting with where and who we are. This practical insightful book provides a powerful toolset to help information architects ux professionalsand web and app designers understand and solve the many challenges of contextual ambiguity in the products and services they create. Youll discover not only how to design for a given context but also how design participates in making context. Learn how people perceive context when touching and navigating digital environmentssee how labels relationshipsand rules work as building blocks for contextfind out how to make better sense of crosschannel multidevice products or servicesdiscover how language creates infrastructure in organizations softwareand the internet of thingslearn models for figuring out the contextual angles of any user experience